Fragmented Data Blocks Customer Experience Success: CMO Council and RedPoint Global Survey

Another and much longer report from CMO Council and RedPoint Global also finds that poor data access is a critical roadblock to customer experience success. Speaking again of revenue: 76% say customer experience success will be measured by revenue growth but only 10% can measure bottom line impact of their engagement efforts in real time. The good news: that’s up from 5% in last year’s report. Lots of good detail here.