Freshworks Buys Natero for Complete Customer View

One of the less-recognized subspecies of Customer Data Platforms are customer success systems, which need unified customer data for their own purposes. The Natero customer success system builds a complete view, although I don’t know whether they meet the RealCDP requirement of making it accessible to other systems. I do know they were just purchased by Freshworks, a unified marketing, sales, and support system that specifically wanted Natero’s data assembly super powers.

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36% of UK Consumers Feel More Trust in Data Handling After GDPR: TrustArc Survey

May 24, 2019

What’s changed since the General Data Protection Regulation took effect one year ago tomorrow?  TrustArc and Ipsos found that 36% of UK consumers have greater trust in how their data is handled, which the press as spun variously as a success (“more than one third”) or failure (“only 36%”). I’d say any improvement in trust is a success these days. A global survey from Snow Software had similar results: 39% of data professionals feel more protected although 20% feel worse.

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Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

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