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Freshworks helps businesses deliver more delightful customer experiences with a new integration with Google’s Business Messages

Freshworks Inc., a software company empowering the people who power business, integrated with Google’s Business Messages for Freshchat, Freshdesk Omnichannel and Freshsales Suite. This integration can help businesses around the world reach and support their customers directly on Google Maps and Google Search mobile apps – making it easy for agents to support consumers in the places they most commonly use to find local goods and services.

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Adobe announces Adobe Experience Manager as cloud service in India

August 4, 2022

Adobe announced the general availability of Adobe Experience Manager (AEM) as a Cloud Service, powered by Adobe Experience Cloud, in India. A cloud-native solution, AEM helps businesses manage and scale customised digital content for every channel with SaaS-like agility and experience management capabilities that give marketers and developers the flexibility to quickly build powerful, personalised digital experiences in just a few weeks, not months as is industry standard today.

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The Trade Desk Now Offers High Attention Inventory

October 10, 2024

In partnership with attention metrics provider Adelaide, The Trade Desk is now offering high attention inventory to advertisers. Attention — often based on reactions of opt-in panels to ads — is now competing with viewability as a valued attribute, and is being used to complement contextual metrics. Attention has been used in the past to test ads once they have been published; now it’s entering the pre-bid space.

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