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FTC Announces $575 Million Settlement with Equifax for Data Breach

Another day, another giant privacy fine: the Federal Trade Commission announced that Equifax will pay at least $575 million for its 2017 data breach affecting 147 million people. Seems like a lot until you calculate it’s less than $4 per name. We also hear rumors of a Google settlement over YouTube’s handling of children’s data but no word on the size of the fine.

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Twilio Adds ‘Contextual Awareness’ to Segment CDP

May 15, 2025

Twilio is adding ‘contextual awareness’ to its Segment CDP, which in plainer English means data stored in Segment will be available when creating event-triggered, real-time messages. This and a redesigned journey architecture are part of Twilio’s “next generation” customer engagement platform, which also includes natural voice AI agents, voice and text analytics, and RCS and WhatsApp messaging. Twilio separately announced a multi-year partnership with Microsoft to speed the adoption of conversational AI for customer engagement.

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