Another day, another giant privacy fine: the Federal Trade Commission announced that Equifax will pay at least $575 million for its 2017 data breach affecting 147 million people. Seems like a lot until you calculate it’s less than $4 per name. We also hear rumors of a Google settlement over YouTube’s handling of children’s data but no word on the size of the fine.
Stories about the dreadful state of data security are so common that I rarely share them. But this survey from security company CyberArk was especially shocking: 41% of respondents said their company would rather pay fines than change security policies after a successful cyber attack. Much more here about how little most organizations do to protect their data.
Item 3: Last week’s Prime Day promotions from Amazon included a $10 credit to customers who would install a comparison shopping tool that tracks their visits to competitive sites and tries to underbid them. No word on response. Given how much data people give away for free, $10 is both exceptionally generous and insultingly low.
Just over one-third of marketers plan to either buy a new CDP (21%) or replace an existing one (13%) this year, according to this Optimove survey. Unfortunately, it doesn’t report how many have a CDP already in place, which would put the other values in perspective. It does seem that CDPs are a relatively low priority: they rank sixth on the list of new systems and eighth on the list of systems to replace.