The U.S. Federal Trade Commission has filed charges against Amazon for tricking consumers into joining its Prime program and blocking them from quitting. Prime is a core business-building tool for Amazon, so this could be serious. It’s one more sign of increasingly feisty global tech regulation.
Attention-based ad buying is one way to help advertisers ensure they are spending money wisely. DoubleVerify, which specializes in media quality and attention data, is upping their game through an alliance with Scibids, which uses AI to optimize programmatic ad buying. Good timing.
When Adobe agreed last September to pay $20 billion for fast-growing web design platform Figma, the intent to remove a competitive threat seemed obvious. (Or not: see this opposing view.) A rumored U.S. Department of Justice anti-trust suit never appeared but the U.K. authorities opened an investigation in May and we now have reports that EU authorities are considering action as well. That’s what happens when you feed them meat
Customer engagement platform MessageGears will partner with content localization and translation platform Smartling to streamline email translation and localization for 450+ languages. The workflow is automated but actual translations are still done by (machine-assisted) humans.