Remember the U.S. Government? They’re not entirely powerless, although it sometimes feels that way. The Federal Trade Commission made its own point this week with a proposed settlement that will hold Drizly CEO James Cory Rellas accountable for security failures that resulted in a 2020 data breach exposing personal information on 2.5 million customers.
Apple is another company whose twitches can make shatter a market. It flexed its muscles this week with new App Store rules that force sellers to let it collect a commission on payments to boost social media posts and to sell Non-Fungible Tokens. Here’s TechCrunch’s take on what it all means.
Amazon is upping its adtech game with enhancements to its Amazon Marketing Cloud (AMC) clean room, audience management, and results measurement. They’ve also set up an AMC integration with Treasure Data for audience definition and analytics — the first for a CDP — and another with data clean room vendor Habu.
Digital advertising platform PubMatic’s new partnership with GroupM, WPP’s media investment group, will enable the delivery of AI-powered cohort modeling to advertisers. Using a distributed AI model developed by Resolve, the collaboration aims to generate privacy-compliant audience segments across multiple publishers simultaneously. Not only does the targeting not rely on third party cookies, it also eradicates the need for user data to be moved or shared during the ad buying process.