It’s open season on TikTok. Their latest tormentor is the Federal Trade Commission, which has referred a complaint against TikTok and its owner ByteDance to the Department of Justice for violating, or being about to violate, the Children’s Online Privacy Protection Act. The FTC doesn’t usually announce such referrals but they made an exception because, well, it’s TikTok.
Streaming video companies don’t have the purchase data of an Amazon, so they often collaborate with retail data compilers to help advertisers target and measure results. Disney has hopped on that bandwagon by integrating data from Affinity Solutions, which brings a proprietary audience graph and transactions on some 140 million debit and credit cards.
The U.S. Department of Justice has commenced a lawsuit against Adobe accusing it of making it hard to cancel subscriptions to Photoshop and other software. In particular, it is alleged that it concealed an expensive cancellation fee from consumers and that its customer service reps made canceling difficult. This follows a lawsuit last year in which the FTC accused Amazon of making it hard to cancel Prime membership.
CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.