The practice of “hashing” email addresses, phone numbers or other identifiers does not guarantee anonymity, the Federal Trade Commission has warned. While hashing creates a numerical value that obscures identity, it can still be used to track an individual or device over time. Companies should not claim otherwise, the agency said.
Looking for the right service provider to support your CDP project? The CDP Institute has just published its first Service Providers Report. A one-page matrix lets you find vendors with the perfect mix of industry expertise, company size, client types, services, local presence, and more.
Speedy food delivery brand Gopuff has joined the retail media space, launching an inhouse ads platform. Drawing on ten years of consumer data, Gopuff can surface target audiences and bid optimization based on shopping behavior, previous purchases, time of day and many other data points. Using AI, the platform is even faster than the delivery service.
Enterprise AI vendor Uniphore has acquired CDP ActionIQ and cloud data engineering system Infoworks. The combination of products will create a Zero Data AI Cloud that simplifies AI deployments by enabling companies to access data for AI projects without moving it from existing systems. Prices were not announced.