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Fulcrum Launches CDP to Support Personalization

Real-time personalization vendor Fulcrum has released its own Customer Data Platform.  As you’d expect, it’s tightly integrated with Fulcrum’s AI-based analytics and personalization workflows.  That makes it a Campaign CDP in CDP Institute terms.

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Out-of-Home Ads Offer Alternatives to Digital Ad Fatigue: Onescreen.ai Survey

April 18, 2022

The IAB pegs out-of-home (OOH) advertising around $6 billion with a 21.7% growth rate.  But this survey from OOH marketplace provider OneScreen.ai takes a brighter view: they report that diminishing returns have 97% of marketers are looking for alternatives to digital, and 92% plan to increase OOH budgets.  They earn points for creativity by describing radio and podcasts as “audio out-of-home”.

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Attentive Unveils Bi-Directional Data Sharing on Snowflake

May 14, 2025

Mobile marketing platform Attentive joins the martech throng putting together a complete solution featuring data cloud Snowflake. Based on Snowflake Marketplace, the feature will allow joint customers to create a data loop, activating first-party data from Snowflake in the Attentive platform and sending performance data back to Snowflake for analysis. Attentive will also be able to feed customer interactions, including conversations, back to Snowflake.

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