Behavioral data company Fullstory has acquired Usetiful, which deploys surveys and guides in apps. The combined offering lets users connect behavioral insights to action in real time. The hope is to improve personalization and drive improved conversion rates.
According to internal Meta documents seen by Reuters, Meta projected it would earn 10.1% of its 2024 revenue ($16 billion) from scams and other banned ads. While Meta has automated systems that flag fraudulent ads, they require a 95% level of certainty of fraud before banning an advertiser. Meta claims the true number of revenue earned from fraud is lower but declined to provide a better figure.
Perplexity will pay Snap $400 million over one year to integrate directly into Snapchat. This will expand use of its engine in a fight for market share with OpenAI. Snap’s existing My AI chatbot will remain available alongside Perplexity.
The CDP Institute is still eagerly collecting responses to our annual Member Survey. If our requests haven’t reached you, or if you haven’t had a few spare minutes, please click here to share your experience. We’ll appreciate it, you’ll have done a Good Deed, and, if enough of you reply, Jamie may get his wings.