Here’s a $103 million Series D for Fullstory, which captures and analyzes digital experiences to identify opportunities for improvement. The company says its recurring revenue is up 70% year on year and it now has more than 3,100 clients. The round brings their total funding to $172 million.
It’s martech funding all the way down today, Dear Reader. First we have a $125 million Series E for Bluecore, which gathers ecommerce customer data, predicts the next best offer, and sends it via email, site messages or advertising. The round more than doubles their total funding to $238 million.
Retain.ai also has raised funds for experience analytics, although it’s a slightly different flavor: they capture browser data from customer service staff to understand how support teams are spending their time, and use the results to analyze support costs and recommend improvements. The $23 million Series A brings their total funding to $27.6 million.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.