FutureProof Retail Expands to Australia with First Unattended Scan & Go Store
Wolki Farm in Australia has opened its first unattended store with Scan & Go from FutureProof Retail
Wolki Farm in Australia has opened its first unattended store with Scan & Go from FutureProof Retail
Namogoo’s original business was blocking unauthorized ads on ecommerce Web sites, one small corner of the ad fraud universe. After years of growth, that universe is finally shrinking, according to this report from DoubleVerify. Wide adoption of preventative measures has resulted in lower fraud rates, higher viewability, and fewer brand safety violations. APAC and Latin America have shown particular improvements. Download for country-by-country detail.
Pathmatics, the digital marketing intelligence platform used by the likes of Nestle, MediaCom, Target, and Reddit, today announced its expansion into the Australian and New Zealand markets.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.