Namogoo’s original business was blocking unauthorized ads on ecommerce Web sites, one small corner of the ad fraud universe.  After years of growth, that universe is finally shrinking, according to this report from DoubleVerify.  Wide adoption of preventative measures has resulted in lower fraud rates, higher viewability, and fewer brand safety violations.  APAC and Latin America have shown particular improvements.  Download for country-by-country detail.

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.