FutureProof Retail Expands to Australia with First Unattended Scan & Go Store
Wolki Farm in Australia has opened its first unattended store with Scan & Go from FutureProof Retail
Wolki Farm in Australia has opened its first unattended store with Scan & Go from FutureProof Retail
Namogoo’s original business was blocking unauthorized ads on ecommerce Web sites, one small corner of the ad fraud universe. After years of growth, that universe is finally shrinking, according to this report from DoubleVerify. Wide adoption of preventative measures has resulted in lower fraud rates, higher viewability, and fewer brand safety violations. APAC and Latin America have shown particular improvements. Download for country-by-country detail.
Pathmatics, the digital marketing intelligence platform used by the likes of Nestle, MediaCom, Target, and Reddit, today announced its expansion into the Australian and New Zealand markets.
Media effectiveness platform DoubleVerify has launched DV Attention for Publishers. With advertisers increasingly interested in attention as a campaign success metric, this will give publishers insight into the effectiveness of their own inventory. It will also allow publishers to benchmark their inventory against standards for specific advertisers verticals.