Customer success platform Gainsight was among the firms we originally tagged as CDPs a decade ago. They don’t call themselves that anymore, although they probably still qualify. Still, it’s rare to see even a borderline CDP make an acquisition, so let’s note that they just purchased learning management vendor Northpass.
This study on data management is by Forrester for Zeta Global. It also highlights data quality challenges: only half the respondents are confident in their data quality, security, reliability, and activation. The thrust of the report is that companies have lots of systems impacting customer experience (84% have more than eleven), so poor integration among “best of breed” systems causes all kinds of problems.
Google and Meta may be willing to block news in Canada rather than pay the sites that create it, but blocking news in California would be a much bigger deal. So you can bet their lobbyists were hard at work to slow down progress of the California Journalism Competition and Preservation Act, which passed the state assembly in June. Their efforts have succeeded: state senate action on the bill has been delayed until next year.
It’s all surveys today, Dear Reader. Marigold reports that consumers are eager for personalized content, with 79% saying they’re likely to engage with a personalized email tailored to their interests. Sadly, 33% feel their needs are unmet by current brand messages. Discounts and coupons (95%) top the list of what they want in exchange for personal data, followed closely by loyalty rewards at 94%. Content is last at 61%.