Customer success vendor and CDP Gainsight unveiled a collection of new tools at its virtual customer conference this week. The centerpiece was Horizon, a design system for user interface and application development. Other changes include new dashboards, mobile analytics, and cross-account initiatives.
Remember when retailers competed to give the most enticing personal experience, and not on being least likely to cause a deadly disease? In-store wireless network provider Datavalet just released a reminder of those simpler times: a system that tracks visitors through a wi-fi network, builds profiles by ingesting purchase and behavior data, and executes rule-based marketing campaigns in real time. It can also connect to external marketing campaign systems and messaging apps.
Merkle, another marketing services agency, has issued its latest quarterly Customer Engagement Report. Two-thirds (67%) said privacy regulations would have a positive impact on marketing and 54% said the regulations would make them more aggressive in using first party data. Just over one-third (37%) already do personalization with first party data only while 41% use it along with third party data.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.