Egypt-based CRM vendor Gameball just raised a $3.5 million seed round. The product launched in 2020 and has more than 1,500 customers. Gameball is targeted at ecommerce businesses and includes loyalty, analytics, and messaging.
CDP Meiro has added a native mobile push capability. The system already supports web banners, and the vendor plans to add other delivery channels later this year. CDP vendors adding delivery capabilities is one of the trends that we’re tracking.
Pushback from UK creatives have stalled aggressive government AI plans to override existing copyright law and allow broad use of text and data mining. Regulations currently allow developers and researchers to leverage disparate data sets to train algorithms, but access is not widely allowed for business because of risks of data getting into the hands of third parties. Now, the UK’s Intellectual Property Office’s (IPO) intention to extend existing access has hit a roadblock from the creative community, including music and publishing companies, which cited the need to protect copyrighted... Read More >
Databricks is highlighting its interest in marketers through out-of-the-box integrations with partners including Adobe, Braze, Salesforce, MessageGears, and Tealium. All will be able to run campaigns using information in the Databricks data intelligence platform without data syncing or copying.