Egypt-based CRM vendor Gameball just raised a $3.5 million seed round. The product launched in 2020 and has more than 1,500 customers. Gameball is targeted at ecommerce businesses and includes loyalty, analytics, and messaging.
CDP Meiro has added a native mobile push capability. The system already supports web banners, and the vendor plans to add other delivery channels later this year. CDP vendors adding delivery capabilities is one of the trends that we’re tracking.
Pushback from UK creatives have stalled aggressive government AI plans to override existing copyright law and allow broad use of text and data mining. Regulations currently allow developers and researchers to leverage disparate data sets to train algorithms, but access is not widely allowed for business because of risks of data getting into the hands of third parties. Now, the UK’s Intellectual Property Office’s (IPO) intention to extend existing access has hit a roadblock from the creative community, including music and publishing companies, which cited the need to protect copyrighted... Read More >
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.