Gameball Raises $3.5 Million for Ecommerce CRM and Loyalty

Egypt-based CRM vendor Gameball just raised a $3.5 million seed round.  The product launched in 2020 and has more than 1,500 customers.  Gameball is targeted at ecommerce businesses and includes loyalty, analytics, and messaging.

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Salesforce Connects AI-Based Marketing Apps with Data from CDP and Google

June 8, 2023

Salesforce kicked off its big Connections conference yesterday, and if you’re surprised the focus was on generative AI, you haven’t been paying attention.  Still, the focus this time was on marketing applications that draw on Salesforce CDP data, so it’s right up our alley.  They also announced direct access to Google BigQuery data, ticking the “zero-copy” box as well.

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