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Gamers Prefer Intrinsic In-Game Ads: Frameplay Research

Gaming grew tremendously during the pandemic, and in-game advertising grew with it.  But while one-third of gamers find the ads annoying, this Frameplay study finds that ads integrated with gameplay are much more acceptable.  Something to bear in mind as consumers gain more control over which ads they see.

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Marketers Plan More In-Person Events than Virtual Events for 2023: Kaltura Study

November 10, 2022

In-person events are waking up from pandemic-induced hibernation.  Kaltura reports that more marketers are planning live events (42%) than virtual (40%) in 2023, a reversal from 2022, which virtual events (43%) were more common than in-person (39%).  Live, virtual, and hybrid events are each preferred for different purposes, so it’s likely we’ll continue to see a mix of all types.

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Quinio, a Mexico-based e-commerce aggregator, raised US$40M

November 10, 2022

Mexican startup Quinio, which raised US$20 million last year in a seed round, now announced the closing of a US$40 million round made up of equity and debt, although without disclosing the amounts of each part. Quinio’s strategy is based on buying mid-sized e-commerce brands with an annual turnover of at least US$250 thousand that sell quality products and have a good reputation among buyers. Quinio already owns several brands in Mexico, Colombia, Chile, and the U.S., in areas such as home, beauty, and health.

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Meta Releases Lying, Offensive AI and Pretends to Be Surprised

November 23, 2022

Like trouble, bad behavior by Meta shows up whether you look for it or not.  The latest is an open-source language model that was supposed to provide reliable search results because it was trained on academic papers.  Alas, it was quickly withdrawn after reviewers found that it returned results that were grammatical and plausible but also incorrect, not to mention filled with “antisemitism, homophobia, and misogyny.”  How can this be a surprise?

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