Gartner Digital Marketing and Advertising Hype Cycle 2016

[Editor’s note: Ah, the ever-popular Gartner Hype Cycle. Love it or hate it, it’s always interesting. Customer Data Platforms appeared for the first time this year, positioned as just starting the climb to inflated expectations. I’d say CDPs a bit further along than that, but agree that we haven’t seen too much hype yet.]