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Gartner Digital Marketing and Advertising Hype Cycle 2016

[Editor’s note: Ah, the ever-popular Gartner Hype Cycle. Love it or hate it, it’s always interesting. Customer Data Platforms appeared for the first time this year, positioned as just starting the climb to inflated expectations. I’d say CDPs a bit further along than that, but agree that we haven’t seen too much hype yet.]

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Infer Introduces New Connector for Microsoft Dynamics 365 to Help Amplify Sales Effectiveness

October 21, 2016

Infer Inc., a leading predictive sales and marketing platform that helps companies win more customers, further expanded its open ecosystem today with a new connector for Microsoft Dynamics 365 for Sales. With this integration, Infer now supports all of the major customer relationship management (CRM) and marketing automation (MA) platforms, and offers more connectors than any vendor in its industry. By bringing predictive analytics and artificial intelligence (AI) into any application a company uses, Infer helps businesses fuel more intelligent, successful customer growth strategies.

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Adwerx Raises $14.5 Million for Personalized B2B Ads

November 29, 2021

Adverx has just raised $14.5 million for “Customer Relationship Advertising,” which certainly sounds intriguing.  What they do is to generats personalized ads for individuals targeted by business-to-business sales teams, and then maks those ads “passively ‘follow’ each salesperson’s current clients and prospects (pulled from the CRM) as they browse the web and social media”.  Annoying and creepy and it probably works.

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