[Editor’s note: Ah, the ever-popular Gartner Hype Cycle. Love it or hate it, it’s always interesting. Customer Data Platforms appeared for the first time this year, positioned as just starting the climb to inflated expectations. I’d say CDPs a bit further along than that, but agree that we haven’t seen too much hype yet.]
Infer Inc., a leading predictive sales and marketing platform that helps companies win more customers, further expanded its open ecosystem today with a new connector for Microsoft Dynamics 365 for Sales. With this integration, Infer now supports all of the major customer relationship management (CRM) and marketing automation (MA) platforms, and offers more connectors than any vendor in its industry. By bringing predictive analytics and artificial intelligence (AI) into any application a company uses, Infer helps businesses fuel more intelligent, successful customer growth strategies.
As I mentioned a couple of posts back, I’ve been surveying the borders of Customer Data Platform-land recently, trying to figure out which vendors fit within the category and which do not.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.