GDPR Consent Rates Top 90%: Quantcast Report

More than one observer has proclaimed GDPR a failure because the world didn’t change overnight when it took effect. Personally, I think a radical disruption would have been an even greater failure. In any case, audience tracking vendor Quantcast reports that Web sites using its free consent manager have achieved a consent rate above 90%, including accept and decline options. Quantcast told Martech Today that over 80% of visitors consented to every type of data sharing they were offered. So, yeah, it’s mostly business as usual — but people who really care do have more control than before.