This story caught my eye because it’s about consumers gathering data about companies, instead of the other way around. Man bites dog, as it were. In this case, consumers are sharing grocery store price and availability information through a new company called Basket. One of the co-founders was an early employee at Waze, which is based on crowd-sourcing traffic information.

Been spending a lot on content, have you? How do you feel to learn that 90% of the engagement goes to just 5% of the items? And that consumption hasn’t increased even though companies are spending 50% more on content creation? Marketing performance measurement vendor Beckon provides these and other sobering facts in a new survey.

Unauthorized training data isn’t an existential threat to generative AI but it’s certainly a headache for users and developers alike.  Most developers are trying to exclude materials that creators have explicitly labeled as unauthorized and citing “fair use” as justification for copying everything else.  Getty Images has taken an opposite approach, building its gen AI tool only on materials that are explicitly licensed.  It’s possible that tracing the provenance of training data will become a standard, similar to how organic food producers trace the origins of their ingredients.