This story caught my eye because it’s about consumers gathering data about companies, instead of the other way around. Man bites dog, as it were. In this case, consumers are sharing grocery store price and availability information through a new company called Basket. One of the co-founders was an early employee at Waze, which is based on crowd-sourcing traffic information.

Been spending a lot on content, have you? How do you feel to learn that 90% of the engagement goes to just 5% of the items? And that consumption hasn’t increased even though companies are spending 50% more on content creation? Marketing performance measurement vendor Beckon provides these and other sobering facts in a new survey.

Google lashed out at the Department of Justice’s threat to break up the company, calling the proposals “radical.” Among other things, Google says the proposals would threaten users’ privacy, stifle innovation and break Android and Chrome. Given the appeals process, it will likely be years before we know whether Google will stay in one piece.