Most surveys about generative AI report that managers are enamored of the concept and some describe how it’s being used. I rarely share them because you already know the answers. But this Harvard Business Review paper actually measured how much gen AI improved the output of professional knowledge workers. Quite a bit, it turns out.
The United Kingdom’s Competition and Marketing Authority (CMA) has been pondering generative AI since back in May. They just released their findings in the form of a 129 page report that covers the topic from a definition of foundational models through how they work through their impact on consumers. They finish with seven proposed principles to guide model development and a promise for further discussions.
It’s a slow news day, Dear Reader, so let’s look at changes in the top 100 customer loyalty rankings published by Brand Keys. The biggest loser is Elon Musk’s X/Twitter, whose shenanigans have earned a drop from 47th to 92nd place. Tito’s vodka rose from 87th to 34th, making it an even bigger winner than Barbie-fueled Mattel, which went from 88th to 42nd. Somehow that seems right.
CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph. The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.