GenAI Content Investments Returning 12% ROI: Deloitte Digital Study
Serious adoption – as opposed to testing – of generative AI is still relatively rare, but the leaders are showing good results. This according to a Deliotte Digital study, which finds 26% of surveyed marketers are using genAI for content creation, and those early adopters report higher-quality content (60%), higher employee productivity (57%), and more content produced (57%). The average return rate on genAI investment is 12%.