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GenAI Content Investments Returning 12% ROI: Deloitte Digital Study

Serious adoption – as opposed to testing – of generative AI is still relatively rare, but the leaders are showing good results.  This according to a Deliotte Digital study, which finds 26% of surveyed marketers are using genAI for content creation, and those early adopters report higher-quality content (60%), higher employee productivity (57%), and more content produced (57%).  The average return rate on genAI investment is 12%.

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Zefr Offers Brand Suitability Reporting for Facebook and Instagram Reels

October 11, 2023

Brand suitability – a fancy term for making sure your ads don’t run near inappropriate content – is a hot topic among advertisers as objectionable materials become ever-more-common on social media.  Zefr, which uses AI to identify unsuitable content, has just announced that its solution will be available to monitor ad placements on Facebook and Instagram Reels.  Zefr’s reporting conforms with standards set up by the World Federation of Advertisers’ Global Alliance for Responsible Media (GARM).

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