Speaking of AWS, Amazon Connect, its cloud-based contact center, is to be enhanced with generative AI features. This is expected not only to increase efficiency but enable proactive outreach across communication channels. Amazon Connect supports contact center interactions for tens of thousands of AWS customers.
CDP Twilio Segment has added an Amazon Redshift connector (in public beta) to Linked Audiences. This enables Segment queries to integrate data residing in Redshift without importing it. Similar connectors are already available for Snowflake and Databricks.
Although consumers mention price, product quality and selection as key factors in loyalty to a brand, 80% feel more loyal to brands when they offer better experiences than their competitors; 70% feel more loyal to brands with lower prices. One great experience is enough to drive repeat purchases. Medallia surveyed around 2,000 mostly U.S. consumers.
Changes in marketing channels and data access have made advertising measurement more important, and challenging, than ever. Taking advantage of growing interest in the topic, Bain Capital is selling Kantar Group’s audience measurement division, Kantar Media, to global investment firm H.I.G. Capital for “approximately $1 billion”. Kantar Media accounts for 4,500 of Kantar Group’s 25,000 employees.