California Governor Gavin Newsom has vetoed a bill that required web and mobile browsers to offer universal opt-out from data sharing.  California law requires Internet companies to honor such requests but major browsers do not currently provide a mechanism to make them. The bill was supported by privacy advocates and passed the state legislature by large margins, but faced intense industry opposition.

One third of the 200 senior marketing executives surveyed by the CMO Council in partnership with Zeta Global say campaign performance needs to improve or has underperformed. They are still struggling to identify strategies that positively impact ROI. In good news, more than half said they had met revenue and customer acquisition goals last year (but B2C outperformed B2B on those counts).

CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising.  The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products.  Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.