GenAI Used for Complex Search Questions: Dept of the Obvious
Meanwhile, Jamie from our Department of the Obvious, shares a pair of studies about GenAI. The first, from SEO agency HigherVisibility, finds that people use GenAI search for complex questions and conventional search for simple ones. The second, from academics funded by Microsoft, finds that people with more trust in AI put less effort into checking its results and worries extensive AI use may result in the loss of skills needed to work without it.