Generative AI is creating a “tectonic shift” in tech go-to-market. AI categories gained 643 new products between Sept. 2022 and Sept. 2023, showing more than twice the growth of the second fastest-growing software market (design). Vendors in almost every category are adding AI use cases.
Event and marketing engagement platform Banzai has signed a non-binding letter of intent to acquire Boast. Boast captures video testimonials from customers that can then be shared across a range of channels to drive leads and conversions and build trust. Its customers include HubSpot, Whole Foods and The North Face.
What do Argentina, Canada, Israel, New Zealand and Switzerland have in common? The European Commission has determined that they, along with Andorra, the Faroe Islands, Guernsey, the Isle of Man, Jersey and Uruguay have met EU data safeguard requirements for cross-border transfers, according to the Commission’s newly released report. The United States didn’t make the cut.
Retail and hospitality customer engagement platform Givex has added the ability to create comprehensive customer profiles that include interaction data from other systems. The new product, GivexEngageAI, also develops customer segments, executes marketing campaigns, and recommends next best actions. The company refers to it as a CDP and it does appear to tick all of our boxes.