A reality check from AI observability platform Riverbed: While 94% of organizations regard AI as a C-suite priority, only 37% are fully prepared to implement it (not restricted to marketing orgs). The chief obstacles are data quality and scalability. Nevertheless, 59% say their organizations are optimistic about AI, while only 4% remain skeptical.
Seventy-five percent of marketing organizations are using generative AI (only 10% claim that it’s fully implemented) says a new report from SAS. Marketers are also consistently more positive about the outcomes of genAI use than their IT colleagues. Admittedly, 95% of senior marketing decision-makers say they don’t “fully” understand it.
A class action alleging Oracle tracked, compiled and sold customer data to third parties without consent has been settled for $115 million. The company, which has not admitted wrongdoing, will set up a settlement fund for payments to eligible claimants. The deadline for claims is October 17.
Scope3 Media Reporting has raised $25 million in new funding to support its mission to measure media and advertising carbon emissions and suggest optimizations that will reduce them. Brands that use Scope3 to reduce their emissions include Coca-Cola, General Motors and Mastercard. It now plans to address the growing threat of emissions caused by the use of AI.