Online safety isn’t the only regulatory threat facing big tech. Germany’s anti-trust regulator Bundeskartellamt just ruled that Apple is subject to special controls due to its dominant market position. And a coalition of UK publishers has just filed a £3.4 billion ($4.2 billion) lawsuit against Google claiming lost ad revenue.
After years of inaction, governments are taking stronger measures to control online information – a cure that might be worse than the disease. Increasingly-authoritarian India has prohibited social media from sharing false information and set up its own fact-checking unit as the arbiter of truth. And increasingly-authoritarian Arkansas is joining Utah in passing a law that gives parents closer control over their kids’ online activities.
It’s easy to think that third party data is going away, but that universe is actually alive and growing. Narrative provides a marketplace for data from more than 70 providers, including identifiers, demographics, behaviors, locations, purchase, and more. They just partnered with data clean room vendor Habu to make it easier for Habu clients to use.
The Trade Desk has announced a definitive agreement to acquire digital advertising data company Sincera. Sincera helps advertisers evaluate the quality of data provided by publishers and thus more accurately assess the value of ad impressions. With the integration, The Trade Desk will also be able to show publishers the data signals most valued by advertisers.