For a still broader view, Accenture Interactive’s Fjord innovation consultancy predicts all sorts of reversals as people turn away from digital overload and seek tech-enabled authenticity. Many deep things to ponder as you ring in the New Year. Best wishes from the CDP Institute.
Happy 2019, Dear Reader. The CDP Institute elves worked hard over the holidays to greet you with our latest CDP Industry Update. They found the industry grew 60% in 2018 and ended with an estimated $740 million revenue. Lots of details about where the growth came from and what happens next.
Why not make some news of your own? You could win a Marketing Technology Award at a post New York City ceremony next March hosted by the ubiquitous Scott Brinker. The project is run by ClickZ and Search Engine Watch. Entry is free – look here for details.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.