All-in-one marketing platform GetResponse has become even aller-in-one with the purchase of Recostream, an AI-powered personalized recommendation engine. The recommendations will now appear in GetResponse emails and web pages. Both companies are based in Poland.
Lots of international canoodling to report today, Dear Reader. Taiwan-based CDP Appier has integrated Appier’s AI-based predictive capabilities with data analytics and visualization features of US-based Woopra, which Appier bought in September. The new module, AIRIS, will help marketers get a clear picture of customer behaviors and act on the results.
Nosto, a Finland-based ecommerce personalization vendor, has acquired Findologic, a product discovery vendor based in Austria. It’s Nosto’s third acquisition, follow purchase of SearchNode (Lithuania) in January 2022 and Stackla (Australia) in June 2021.
CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.