Marketing automation vendor GetResponse has enhanced its support for ecommerce merchants. New features include one-click integrations with ecommerce platforms, a product recommendation engine, improved segmentation, transactional emails, a website popup builder, and automation templates. Ecommerce systems were once very separate from marketing systems, but that gap is almost gone.
We have a full basket of retail news today, Dear Reader. First up is NielsenIQ, which just launched a solution to help retailers run their own media networks with tools to build targeted audiences, manage ads and offers, and measure results. The same tools would probably support retailers’ own promotions, but retail media networks are a much hotter topic right now.
Tidio helps small retailers and other businesses improve customer service through automation. They do mostly chatbots and live chat but also offer a unified inbox for messages from email, social networks, ecommerce, and other systems. The company just closed a $25 million Series B, bringing total funding $26.8 million.
Incrmntal has released its Explorer platform, which uses “causal AI” to estimate the incremental impact of advertising investments. What’s magic is the incremental measurements happen without marketers needing to set up incremental impact tests. The system can also suggest the best place to spend your next ad dollar.