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Getty Offers Gen AI Tool Built Only with Licensed Images

Unauthorized training data isn’t an existential threat to generative AI but it’s certainly a headache for users and developers alike.  Most developers are trying to exclude materials that creators have explicitly labeled as unauthorized and citing “fair use” as justification for copying everything else.  Getty Images has taken an opposite approach, building its gen AI tool only on materials that are explicitly licensed.  It’s possible that tracing the provenance of training data will become a standard, similar to how organic food producers trace the origins of their ingredients.

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Budget Woes Slow Marketing Hiring: The CMO Survey

September 29, 2023

Some people mark autumn by pumpkin spice latte, but marketers more attuned to the semi-annual release of The CMO Survey, published by Duke/Fuqua and friends since 2008.  The latest edition has all the traditional greatest hits, including marketing budgets and CMO attitudes.  There’s also plenty about AI (it adds value); digital transformation (definite progress but more to be done) and staffing (hiring has slowed as budgets tighten).

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Fraud Captures 22% of Online Ad Spend: Juniper Research

September 28, 2023

Fraud accounts for 22% of online ad spend, according to this Juniper Research study, even higher than the 15% the ANA estimated is spent on “made for advertising” websites (bear in mind the two figures are measuring different things).  Also bear in mind that ad buyers don’t really seem to care: Ascend2 found ad fraud ranked dead last in their list of concerns, cited by 16%.  The top two concerns were finding the right audience (41%) and measuring ROI (38%).

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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