Global “Belonging Deficit” is Brand Opportunity: IBM iX Study

Is it morally reprehensible to treat gun control as a business case study? Probably. But marketers have a long tradition of seeking private gain from public problems. Here’s one now: a study from IBM iX, the company’s “next-generation experience design and digital consultancy”, explaining how brands can take advantage of the “belonging deficit” plaguing modern society. Conveniently, they found “what’s good for people is also good for brands.” Two thumbs up.

More News

Next Article

SmarterHQ Expands Customer Identity Resolution

February 27, 2018

Personalization vendor SmarterHQ has released an identity resolution framework to track customers across time, channels and devices. They’ve always gathered data from multiple sources so presumably what’s new is improved matching methods. Maybe more interesting is that they consider identity resolution a feature worth promoting. File it under the same heading as Tapad repositioning itself as a CDP.

CDPI Newsletter
Previous Article

Consumers Reward Companies with Strong Data Protection: RSA Survey

February 23, 2018

Do consumers want marketers to have their data? One hint is that 41% in a RSA survey said they’ve given false information when filling out online forms. The most common reason was to avoid unsolicited communications. They also take direct action: 54% said they avoid buying from companies known to mishandle consumer data and 50% are more likely to shop with companies that take data protection seriously. Just 11% said they never give any thought to companies’ reputations for data protection.

CDPI Newsletter