It’s not just marketers who are worried about the impact of tech. This Utimaco survey of global consumer attitudes found that 41% believe a connected world would make life easier but a substantial 34% disagreed. U.S. consumers were even more pessimistic, with more thinking a connected world would be bad (39%) than good (37%). Just 19% of respondents said they don’t worry about data security.
Junior marketers are more active users of AI than their seniors (71% vs 64%), according to this survey from The Conference Board. But juniors are also more worried that AI will harm work quality (31% vs. 14%), creativity (49% vs 21%) and innovation (26% vs 7%). Among all respondents, 40% expect AI will reduce the number of jobs.
Small businesses love all-in-one sales, service, and marketing applications because they avoid the integration challenges of sharing data across separate systems. Salesforce has jumped into that ring with Starter, an all-in-one package that includes all sorts of templates and AI-powered optimization tools to make life easier still for resource-poor SMBs. Pricing starts at $25 per user per month.
Continuing its early fall shopping spree, Salesforce has signed a definitive agreement to acquire data protection and management company Own (it is also acquiring voice agent vendor Tenyx). In addition to analytics capabilities Own will enhance Salesforce’s existing data security tools. It has been a Salesforce AppExchange partner for over 10 years.