Still more tech for retail: GoDaddy just bought Sellbrite, which lets companies place their merchandise on Amazon, eBay, Etsy, Jet and Walmart.com from a single location. Listings through Sellbrite can be connected to GoDaddy’s GoCentral ecommerce Website builder to coordinate inventory and order fulfillment.
LiveRamp’s business is built on tracking consumers across platforms, so it makes sense in a fox-guarding-the-chickens sort of way for them to be in the business of preserving privacy as well. They’ve just bought Faktor, an Amsterdam-based consent management platform that will become part of their suite of privacy compliance tools.
Wrapping up an atypically cheerful sequence, major advertising organizations have launched a “Privacy for America” coalition that will lobby for surprisingly reasonable of principles to improve consumer privacy protections. You can argue that they’re only trying to forestall more stringent state legislation and if you’re really cynical you can say they’re trying to hobble Facebook, Google and other data collectors. But it’s a beautiful spring day so let’s just see it as a step in the right direction.
Lytics has launched Cloud Connect, which lets users create SQL queries to extract an audience from a cloud database and send it to an ad network. They describe it as a “freemium” product but don’t get too excited: the free version connects just one warehouse to one ad network.