Still more tech for retail: GoDaddy just bought Sellbrite, which lets companies place their merchandise on Amazon, eBay, Etsy, Jet and Walmart.com from a single location. Listings through Sellbrite can be connected to GoDaddy’s GoCentral ecommerce Website builder to coordinate inventory and order fulfillment.
LiveRamp’s business is built on tracking consumers across platforms, so it makes sense in a fox-guarding-the-chickens sort of way for them to be in the business of preserving privacy as well. They’ve just bought Faktor, an Amsterdam-based consent management platform that will become part of their suite of privacy compliance tools.
Wrapping up an atypically cheerful sequence, major advertising organizations have launched a “Privacy for America” coalition that will lobby for surprisingly reasonable of principles to improve consumer privacy protections. You can argue that they’re only trying to forestall more stringent state legislation and if you’re really cynical you can say they’re trying to hobble Facebook, Google and other data collectors. But it’s a beautiful spring day so let’s just see it as a step in the right direction.
Customer data and audience management platform Omeda is announcing a new integration with Shopify. This means order, product, and customer data from Shopify being imported directly into Omeda. Users will be able to see Shopify transaction activity in real time, use Omeda Audience Search to view customer order history from a connected Shopify store and use Omeda Audience Builder to create target audiences based on Shopify trends and behavior.