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Good Data Management Pays Off: Forrester Study for D&B

I’ll spare you yet another survey on lack of preparation for GDPR and instead point to this Forrester study, done for Dun & Bradstreet, reminding us why collecting data is worth the trouble. Forrester rated respondents on data management maturity and found leaders are roughly twice as successful as laggards at uncovering new business opportunities, personalizing customer experience, measuring campaign results, and buying the right technology. Leaders also outperformed laggards at improving metrics ranging from sales cycle speed to customer lifetime value. You get the idea: good data pays.

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UrboLabs Connects Consumers with Local Businesses

May 3, 2018

UrboLabs would eliminate print ads by connecting consumers directly with merchants. The vision is a tad grandiose (“become a single consolidated platform for users to interact with the world around them”) but they do have a cute map-based interface that lets consumers pick the businesses they want to hear from. They just launched in New York and New Jersey and received an undisclosed amount of new funding. Don’t confuse them with Urbo the bike sharing service or Urbo the parking meter payment system.

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Most Marketers Say They’re Using the Metaverse and It’s Great: Qualtrics Report

July 5, 2022

Will the metaverse rescue marketers from the loss of third-party cookies and device tracking?  Perhaps you scoff the metaverse doesn’t actually exist.  That didn’t prevent 74% of marketers telling Qualtrics they were already advertising in it and 59% of that group saying it’s their most successful channel.  Pioneering?  Optimistic? Delusional?  Take your pick.

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