Good Data Management Pays Off: Forrester Study for D&B
I’ll spare you yet another survey on lack of preparation for GDPR and instead point to this Forrester study, done for Dun & Bradstreet, reminding us why collecting data is worth the trouble. Forrester rated respondents on data management maturity and found leaders are roughly twice as successful as laggards at uncovering new business opportunities, personalizing customer experience, measuring campaign results, and buying the right technology. Leaders also outperformed laggards at improving metrics ranging from sales cycle speed to customer lifetime value. You get the idea: good data pays.