I know you know that data is just one leg of the data, technology, and people tripod supporting business growth. But if you need to convince a friend, this Accenture CEO study shows that focusing on data and technology alone yields a 4% productivity premium while focusing on all three yields an 11% premium. Data, tech, and AI are tied with talent management as top growth drivers.
Data quality and master data management has remained the top priority for data users worldwide for six years running, according to this BARC survey. Data culture, governance, visualization, and self-service analytics round out the top five. Lots of interesting detail here by application, region, industry, best-in-class, company size, and user type.
France’s regulator, CNIL gave a wrist-slap fine of €5 million to TikTok as a reprimand reminder not to manipulate consent against user interest. The fine is relatively small, likely owing to the fact that TikTok added a “Refuse all” button to its website last February to make opting out easy for site visitors.
Digital advertising platform PubMatic’s new partnership with GroupM, WPP’s media investment group, will enable the delivery of AI-powered cohort modeling to advertisers. Using a distributed AI model developed by Resolve, the collaboration aims to generate privacy-compliant audience segments across multiple publishers simultaneously. Not only does the targeting not rely on third party cookies, it also eradicates the need for user data to be moved or shared during the ad buying process.