Google has added digital out-of-home (DOOH) ads to their Display & Video 360 ad campaign software. The extension will make it easier for marketers coordinate DOOH purchases with display, video, TV, audio, and other channels already covered by Display & Video 360. Google’s control over ad buying software is often attacked on anti-trust grounds, but they aren’t letting that slow them down.
Komprise takes a sunnier view of cloud migration, reporting that on-premises-only environments fell from 20% to 12% since last year, although 50% still use a mix of cloud and non-cloud. Two-thirds of the companies spend more than 30% of their IT budget on data storage and protection, so it’s not surprising that cutting costs is the main reason for cloud migration. Better news is that self-service data access and greater agility are the next-most-common reasons. This matters to marketers because user data is the most common type of unstructured data.
One of the bigger problems with streaming TV advertising is knowing which ads are actually seen. So you might think that letting YouTube TV viewers watch up to four live streams at once would raise some concerns about reduced ad impact. But rumor has it that multi-streaming is in the works at Google, with a particular eye on sports fans who like to watch multiple games at the same time.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.