Google made a slew – maybe even two slews – of announcements today at its Search On event. Most relevant to this newsletter were new features related to shopping, including visual search, personalized results, and buying guides compiled from multiple trusted sources. It’s probably safe to say that Google wants to reclaim its position as the top product search destination, now occupied by Amazon.
It’s great that AI can write marketing copy, but what if people don’t want marketing content from any source? This StoryStream study finds that just 38% of online shoppers find brand-created assets impactful, compared with 62% for user-generated content (UGC). In fact, more find UGC to be important (72%) than personalized content (49%). Did we mention that StoryStream sells UGC tools?
OpenAP, the identity graph provider owned by Fox, NBCUniversal, Paramount, and Warner Brothers Discovery, has convinced three major programmatic ad sales platforms to use its OpenID identifier. Advertisers buying through FreeWheel, Magnite, and Xander Monetize SSPs will be able to target and measure deduplicated OpenID audiences for both linear and connected TV. Media agency GroupM will be the first buying agency to adopt OpenID.
Enterprise AI vendor Uniphore has acquired CDP ActionIQ and cloud data engineering system Infoworks. The combination of products will create a Zero Data AI Cloud that simplifies AI deployments by enabling companies to access data for AI projects without moving it from existing systems. Prices were not announced.