Google Adds New Shopping Search Features

Google made a slew – maybe even two slews – of announcements today at its Search On event. Most relevant to this newsletter were new features related to shopping, including visual search, personalized results, and buying guides compiled from multiple trusted sources. It’s probably safe to say that Google wants to reclaim its position as the top product search destination, now occupied by Amazon.

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Shoppers Prefer User-Generated Content to Brand Content: StoryStream Study

September 30, 2022

It’s great that AI can write marketing copy, but what if people don’t want marketing content from any source?  This StoryStream study finds that just 38% of online shoppers find brand-created assets impactful, compared with 62% for user-generated content (UGC).  In fact, more find UGC to be important (72%) than personalized content (49%).  Did we mention that StoryStream sells UGC tools?

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Major SSPs Adopt OpenAP TV Identity Graph

September 29, 2022

OpenAP, the identity graph provider owned by Fox, NBCUniversal, Paramount, and Warner Brothers Discovery, has convinced three major programmatic ad sales platforms to use its OpenID identifier.  Advertisers buying through FreeWheel, Magnite, and Xander Monetize SSPs will be able to target and measure deduplicated OpenID audiences for both linear and connected TV.  Media agency GroupM will be the first buying agency to adopt OpenID.

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