Google has launched a closed beta in Search Ads 360 for offsite retail media campaigns. These campaigns can reach consumers in environments outside the retailer website. The SA360 retail media solution aims at helping advertisers to improve performance by combining retailer audiences with Google AI and scale across channels.
Epsilon, part of the Publicis Groupe, has unveiled an enhanced and expanded iteration of its retail media platform. Previously known as Citrus Ad by Epsilon, it is now branded Epsilon Retail Media. New features include a CDP and data clean room, access to Epsilon’s CORE ID customer identifier and data, and AI-based decisioning to select ad contents, place bids on open web ads, and measure results.
Meta plans to close CrowdTangle, its social media monitoring tool, on August 14. Meta has been considering sunsetting CrowdTangle for several years. The tool will be in “maintenance mode” until the closure and users will not be able to access historic data after the sunset date.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.