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Google Again Defers End of Third-Party Cookies

Stop me if you’ve heard this one before: Google is extending its support of third party cookies in Chrome.  They now “intend to begin phasing out” the cookies “in the second half of 2024”, which is a far-from-ironclad commitment.  The official reason is to give developers more time to adjust to the Privacy Sandbox APIs, but business and political considerations are also surely at play.

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Nielsen Adds Deduplicated YouTube Viewers to TV Ad Ratings

July 28, 2022

Audience measurement is a challenge across all channels, even when cookies aren’t involved.  Nielsen in particular has struggled to keep up with TV audiences, as delivery methods expanded beyond linear broadcasts to streaming networks, mobile devices, and on-line video.  Their latest extension is “Four-Screen Ad Deduplication”, which adds deduplicated YouTube viewers to its Total Ad Ratings data.

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CDP Industry is Growing Again: CDP Institute

July 10, 2025

With CDP vendors increasing their workforces by 3.4% in six months, compared with an average of 0.2% each six months over the prior two years, the sector seems to be growing again, according to our own semi-annual industry update. There is much talk of composable CDPs but they still employ no more than 5% of the sector workforce. What is a clear trend is the acquisition of independent CDPs by vendors interested in adding a CDP to a larger system (usually an activation system).

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