We learned last week that most links in AI Overviews go to Google rather than external websites. Here’s more bad news for publishers: when AI Overviews appear alongside Google Search results, search click-throughs are cut by 34.5% (on average, for the top ranking page). This from an analysis of 300,000 keywords by Ahrefs.
The U.S. Department of Justice has formally requested the sale of the Chrome browser among other measures following last August’s guilty verdict in its search advertising antitrust suit (not to be confused with last week’s guilty verdict in the adtech antitrust lawsuit). Google is asking for a much narrower focus on deals to be the default search engine for Apple, Mozilla and others. There will be a three-week hearing on the government’s proposals.
At 2% of digital ad spend, influencer marketing may seem like a quirky little footnote. But it’s already worth more than newspapers, magazines, or traditional out-of-home, closing in on terrestrial radio, and growing fast. This PartnerCentric study helps to explain why: almost 50% of purchases on TikTok Shop came from influencer posts, while 63% of consumers say they take advice from influencers. Overall, 37% of American consumers under 60 have made at least one purchase on TikTok Shop.
Databricks is highlighting its interest in marketers through out-of-the-box integrations with partners including Adobe, Braze, Salesforce, MessageGears, and Tealium. All will be able to run campaigns using information in the Databricks data intelligence platform without data syncing or copying.