We reported last week that nearly half of advertisers and publishers expect Google to delay cookie deprecation again. That hasn’t happened yet, but they did just announce they are rolling out First Party Sets, which loosens the rules a bit by enabling related websites to share what would otherwise look like third-party cookies for limited purposes such as shared sign-on. Hmm.
Back in March, Salesforce announced it would integrate generative AI with its CRM system. Last week, it was Slack’s turn, with lots of nice promises to do things like have Slack summarize conversations, embed AI within workflows, and query CDP data with a conversational interface. Most of it isn’t ready yet, but let’s give Salesforce credit for stating that clearly.
I vaguely recall a satire where ads were inserted at contextually relevant spots in movies, such as a cellphone ad when ET calls home. Wait, that’s the example given to explain an utterly serious announcement last week of a new ad placement option from Roku. “Roku’s artificial intelligence searches the Roku library for iconic plot moments that match a brand’s message and place their ads in real time.” So horrifying it might just work.
Salesforce kicked off its big Connections conference yesterday, and if you’re surprised the focus was on generative AI, you haven’t been paying attention. Still, the focus this time was on marketing applications that draw on Salesforce CDP data, so it’s right up our alley. They also announced direct access to Google BigQuery data, ticking the “zero-copy” box as well.