We reported last week that nearly half of advertisers and publishers expect Google to delay cookie deprecation again. That hasn’t happened yet, but they did just announce they are rolling out First Party Sets, which loosens the rules a bit by enabling related websites to share what would otherwise look like third-party cookies for limited purposes such as shared sign-on. Hmm.
Back in March, Salesforce announced it would integrate generative AI with its CRM system. Last week, it was Slack’s turn, with lots of nice promises to do things like have Slack summarize conversations, embed AI within workflows, and query CDP data with a conversational interface. Most of it isn’t ready yet, but let’s give Salesforce credit for stating that clearly.
I vaguely recall a satire where ads were inserted at contextually relevant spots in movies, such as a cellphone ad when ET calls home. Wait, that’s the example given to explain an utterly serious announcement last week of a new ad placement option from Roku. “Roku’s artificial intelligence searches the Roku library for iconic plot moments that match a brand’s message and place their ads in real time.” So horrifying it might just work.
Amazon Web Services (AWS) and Salesforce announced a set of new integrations, including sales of Salesforce products on the AWS Marketplace and easier data sharing between Salesforce Data Cloud and AWS data services. Most of the changes are fairly technical but the general lesson is that even mighty Salesforce is ultimately a guest on turf controlled by AWS.