Google announced a plan to phase out its legacy free analytics product, Universal Analytics, and replace it with Google Analytics 4 by June of 2023. It will also stop capturing visitor IP addresses, which European regulators are starting to treat as personal data.
Adobe Summit wrapped up yesterday with a couple more CDP-related announcements. One is an integration with The Trade Desk that enables ad targeting based on email addresses. Another is a tighter partnership with IBM-owned The Weather Company, which will support weather-related analytics and customer targeting.
Salesforce has launched a collection of services for the healthcare industry, including a “Patient Data Platform” based on the Salesforce CDP. Other components include patient health scoring, a commerce portal, and case coordination using Slack. Healthcare is an industry that came late to CDP adoption but is now a growth area.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.