Google announced a plan to phase out its legacy free analytics product, Universal Analytics, and replace it with Google Analytics 4 by June of 2023. It will also stop capturing visitor IP addresses, which European regulators are starting to treat as personal data.
Adobe Summit wrapped up yesterday with a couple more CDP-related announcements. One is an integration with The Trade Desk that enables ad targeting based on email addresses. Another is a tighter partnership with IBM-owned The Weather Company, which will support weather-related analytics and customer targeting.
Salesforce has launched a collection of services for the healthcare industry, including a “Patient Data Platform” based on the Salesforce CDP. Other components include patient health scoring, a commerce portal, and case coordination using Slack. Healthcare is an industry that came late to CDP adoption but is now a growth area.
Unauthorized training data isn’t an existential threat to generative AI but it’s certainly a headache for users and developers alike. Most developers are trying to exclude materials that creators have explicitly labeled as unauthorized and citing “fair use” as justification for copying everything else. Getty Images has taken an opposite approach, building its gen AI tool only on materials that are explicitly licensed. It’s possible that tracing the provenance of training data will become a standard, similar to how organic food producers trace the origins of their ingredients.