Meta and X seem determined to confuse their members by flooding their feeds with falsehoods. Google is taking the opposite tack with an agreement to use Associated Press information in real-time Gemini AI search results. Google hasn’t always been enthusiastic about paying to use news content but apparently they’ve decided that providing some level of reliable information is important.
CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million. It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge. (See this blog post for more analysis.)
OpenAI is also cozying up to the news space, funding four new Axios newsrooms as part of a deal that could lead to as many as 100 locations. As part of the arrangement, OpenAI will draw on Axios content to answer user queries. OpenAI will also help Axios develop technologies to support journalists.
Mobile marketing platform Attentive joins the martech throng putting together a complete solution featuring data cloud Snowflake. Based on Snowflake Marketplace, the feature will allow joint customers to create a data loop, activating first-party data from Snowflake in the Attentive platform and sending performance data back to Snowflake for analysis. Attentive will also be able to feed customer interactions, including conversations, back to Snowflake.