Google is rolling out Gemini models Ads Advisor and Analytics Advisor, which will be available globally early next month. Ads Advisor works in Google Ads accounts to brainstorm campaign ideas, generate relevant keywords, and diagnose performance. Analytics Advisor works in Google Analytics to perform key driver analysis and suggest growth opportunities.
Amazon has introduced Ads Agent, which uses AI to help advertisers throughout their workflows. Its abilities include optimizing campaigns at scale, creating intelligent targeting recommendations, and generating complex queries for advanced analytics. Amazon also announced location-based interactive video ads for Prime Video; like Santa, Amazon is always watching you.
LiveRamp has donated the User Context Protocol (UCP) to IAB Tech Lab, which is incorporating it into the Open Source Initiative. UCP defines how AI agents exchange real-time intent and response signals in advertising. It uses embeddings to preserve privacy when encoding the signals.
Meta has announced agreements with USA Today, People Inc., and other news publishers to pay for access to their content and link to their articles in its AI chatbot. It’s a sharp contrast to Perplexity, which the Chicago Tribune and New York Times are separately suing for allegedly scraping content and bypassing paywalls. Despite this deal, Meta apparently still opposes compensating publishers for news links in social media posts.