It seems like just last week that we wrote about AI-related announcements at the Google I/O conference, but it was really two weeks. So writing about yesterday’s Google Marketing Live isn’t repetitive at all. There were more AI-related announcements, include a chat-based interface to set up Google Ads campaigns, AI-generated assets for Performance Max display campaigns, and AI-generated search ads.
Gojek, Southeast Asia’s leading mobile on-demand multi-service platform, and Dat Bike, one of the fastest growing electric vehicle start-ups in the Southeast Asia, announced that they will partner to pilot the use of electronic motorbikes to serve the transportation, logistics and food delivery needs of Gojek users in Vietnam. This makes Gojek the first technology company in Vietnam to pilot Dat Bike electric vehicles, as well as the first platform to pilot mobility services via electric motorbike to users in Vietnam.
Microsoft kicked off its Build conference for developers yesterday. The focus wasn’t on marketing but there was still a lot of relevant news, including use of Bing as the default search engine for ChatGPT, chat interface-driven tools for website building and app creation, and still more chat-driven data preparation, cleaning, and analysis. It seems the next step beyond low-code development is voice-based coding, or vo-code.
RudderStack, which styles itself “the AI Data Cloud Native CDP”, has unveiled a suite of Data Apps running on its Customer 360 solution, which in turn runs within Snowflake AI Data Cloud. The apps support the fast delivery of data projects — for example, attribution data and propensity scores — from data teams to business stakeholders. They are now available to Enterprise Tier RudderStack customers on Snowflake.