If you spent yesterday trapped under a rock (bad) with a dead cellphone (worse), you might not have heard that Google announced all sorts of AI-related things at its I/0 conference. We didn’t cover it because everyone else did. But lest we be totally left out, here’s news that they just launched ML Hub, a free destination to help users at all levels take advantage of machine learning models – which includes more than just generative AI.
Of all the problems facing advertising, you might think that its carbon footprint would be pretty far down the list. But at least some people are paying attention, and some of those rely on Scope3 to estimate the carbon footprint of the programmatic supply chain and block high-emissions ad inventory. They just expanded their service to cover open programmatic as well as private marketplaces.
Excitement about ChatGPT and friends is already being replaced by doubts it can live up to the hype. (Here’s a Gartner take, for example.) What’s good about that is vendors are already building tools to address those concerns. For example, Credo AI, an AI governance software vendor (yes, it’s a category), just released GenAI Guardrails, which helps companies minimize the risks of AI misuse and build the most valuable applications first.
Just over one-third of marketers plan to either buy a new CDP (21%) or replace an existing one (13%) this year, according to this Optimove survey. Unfortunately, it doesn’t report how many have a CDP already in place, which would put the other values in perspective. It does seem that CDPs are a relatively low priority: they rank sixth on the list of new systems and eighth on the list of systems to replace.