Step aside, retail media: the Next Big Ad Channel may be online games. Google Immersive Ads is partnering with online game platform Roblox to grow opportunities like Rewarded Video ads. Immersive Ads are also being expanded across Google AdMob and Ad Manager.
Warehouse-centric CDP Hightouch now has a centralized control panel for cross-channel campaign management. The Marketer Homepage allows the creation, tracking and measurement of campaigns in one view. It also brings data and marketing teams together allowing users to toggle between “data” and “marketing” views.
President Trump was too busy starting a trade war yesterday to keep his promise of announcing a new owner for TikTok. Amazon reportedly joined the clown car of bidders. What the Chaos Monkey does next is anyone’s guess, since neither law nor logic seem to apply.
When BlueConic bought experience builder platform Jebbit last July, it positioned the combination as “the industry’s first-ever Operating System for Customer Data”. In case their meaning wasn’t clear, they’ve now directly integrated Jebbit with BlueConic profiles and segmentation, enabling marketers to launch no-code quizzes, surveys and personalized guided journeys without leaving the CDP.