Google is introducing a feature that will automatically extract brands’ marketing content to raise their profile across all Google products including Search, Shopping and Maps. The advantage is that Google will employ marketing content that has already been created. Brands can opt out at the Merchant Center.
Developing human-like intelligence in machines is all very well, but it leads to the development of human-like failings too. Social engineering can prompt agents to share funds or sensitive data, according to new reports; they can be hacked too, if not properly secured. A recent incident saw a cryptocurrency user trick an agent named Freysa into sending $50,000 to their account from a prize pool it was managing.
Not only is Google partnering with Roblox on immersive ads, DoubleVerify is jumping in to provide measurement. DoubleVerify, which has a long record of tracking ad metrics in gaming environments, is partnering with Roblox to provide advertisers with measurement across Roblox’s global inventory including image and video ads. Did we mention Roblox has some 85 million daily users?
When BlueConic bought experience builder platform Jebbit last July, it positioned the combination as “the industry’s first-ever Operating System for Customer Data”. In case their meaning wasn’t clear, they’ve now directly integrated Jebbit with BlueConic profiles and segmentation, enabling marketers to launch no-code quizzes, surveys and personalized guided journeys without leaving the CDP.