Google has begun automatically assigning a “New Customer Value” in acquisition ad campaigns without consent from the advertisers. Some marketers report being unable to change the value after Google sets it. If Google thinking it knows better than you do sounds familiar, that’s because it did the same thing for ROAS last month.
OpenAI has launched ChatGPT Atlas, its AI-powered web browser, on macOS; Windows, iOS, and Android are expected to follow soon. It’s the latest example of OpenAI expanding beyond chat, along with Instant Checkout to buy within responses and plans for an ad platform. It also gives OpenAI a seat on the AI web browser bandwagon, joining Perplexity’s Comet, Opera’s Neon, and others.
Jamie, Senior Intern at the CDP Institute Department of the Obvious, brings us this Verve report in which 75% of UK and US consumers say they’re more willing to watch ads in exchange for free content than they were two years ago. He also points out that the percent of consumers concerned about their data being used to train AI has risen 20 points since the 2024 report. Furthermore, 97% say app publishers and platforms need to increase their transparency about data collection and usage.
Meta has announced agreements with USA Today, People Inc., and other news publishers to pay for access to their content and link to their articles in its AI chatbot. It’s a sharp contrast to Perplexity, which the Chicago Tribune and New York Times are separately suing for allegedly scraping content and bypassing paywalls. Despite this deal, Meta apparently still opposes compensating publishers for news links in social media posts.